How to design emails people love to open

Ready to design emails people love to open?

Note: Some of the links below are affiliate links, meaning (at no additional cost to you) I will earn a small commission should you click through and make a purchase following one of my recommendations. 


Do you know how many mundane elements are required for a plant to grow?

Soil, water, sun…

Whenever I take a look at all the plants in my office–there’s over a dozen!, it makes me think that all the emails I write and designs are create are part of my purpose to bring the beauty of Irish nature closer to your heart and home.

This reminder helps me get through every day, even the hard ones!

Can you relate?


If you’re a small business yourself, you know how important Instagram and social media are these days. But the thing is, and I think we all know this by now, we don’t own these platforms. A new change to the algorithm? Up to them. Reels instead of photos? We have to deal with it.

Which can be fun and great, but still… we are not in control at all.

That’s why emails are still so important in 2022. YOU are in control of your mailing list. You, and no-one else.

I know how awkward it is to send out that first email…and let me tell you, it doesn’t get better after that, at least not for me. It’s still awkward and I’m still anxious whenever I hit that damn “Send Now!” button.

Emails give us the chance to be yourself, a 100% expression of your beautiful personality, your style, your humour, your weirdness, whatever it is that makes you YOU. And your ideal buyers will love it!

So what is stopping you right now? The scary feeling of putting yourself out there? You don’t know how to write and design a newsletter that sells? I know, love, I’ve been there too.

After using mailchimp as a provider for two years and not getting the results that I had hoped for, I switched to Flodesk last year and I’m still so happy and EXCITED that I did it.

*Yes, I’m doing that dance party in the office right now.*

Curious how I’m creating these gorgeous emails?

Meet Flodesk and get 50% off with my code!

What is Flodesk?

Flodesk is the fastest growing email marketing platform helping small business owners design emails people love to get. From stunning email templates to immersive forms, Flodesk makes it easy for beginners and experts alike to build their email lists, engage their audiences and convert subscribers into customers—all without a website.

Who is Flodesk for?

Anyone looking to send awesome emails. Our members are primarily small business owners and creators like: artists, authors, attorneys, bloggers, brick and mortar shops, business and life coaches, marketing consultants, ecommerce shops, fitness professionals, graphic designers, photographers, wedding industry professionals + more!

Why am I so happy and excited about Flodesk, even after all those months?

Unlimited Subscribers

With Flodesk, members are never penalized for successfully growing their lists. Subscriptions are $38/month for unlimited email sends, unlimited subscribers and unlimited access to all features. Get 50% off your first year with my code!

Drag-and-Drop Email Builder

Want to look like you have an entire marketing team crafting and coding your every email? Look no further! The intuitive drag-and-drop email builder allows you to customize emails quickly, while Flodesk’s unparalleled email and form template gallery helps you elevate your brand.

Layout Blocks

While Flodesk’s curated designs are a big differentiator, their proprietary Layout blocks truly set them apart from the competition. Layouts help you create custom graphics, design collages and sign off every email with a specialty script font signature right within the email builder—no third-party design software needed. Once emails are sent, Layout blocks render in a special way to ensure they’ll look great on any device in any inbox.

Ready to upgrade your email newsletters?

Take 50% off your first year using my referral code!

Enjoy your dance party after sending your first beautiful newsletter and being in total control of your marketing!

Etta x

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