Starting a newsletter in 2023 - is it still worth it?

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Let’s make it short.

It’s undeniable: email marketing is the queen of all marketing out there.

Email marketing is FOUR times as effective compared to any other marketing channel.

For me, there’s an even bigger reason: email gives you direct access to your customers.

In times of fake accounts, stolen accounts, Twitter turning into X, meta changing… we mustn’t forget:

We don’t own social media.

Read that again.

If your instagram account disappears tomorrow, who’s left out there. Is there anyone left to cheer you on and support your amazing small business?

Yes, you might be new to the online business world, but that doesn’t mean you should do it like me and go through the typical “3 year struggle” that I went through after pivoting from wedding photography to illustration in June 2020.

It’s been 3 hard years until I finally got some traction and I want to help you with a great and effective shortcut: email marketing.

So while others fall for funnel fever, mental overload, and death by shiny object (another course, another project…), let’s be smart and build a solid fountain for your business.

Here are 5 simple ways to improve your email marketing:

#1 Start right. Easy, gorgeous emails? Automated email sequences?

Yes please. Start your free trial with Flodesk.

Flodesk is the fastest growing email marketing platform helping small business owners design emails people love to open.

From stunning email templates to immersive forms, Flodesk makes it easy for beginners and experts alike to build their email lists, engage their audiences and convert subscribers into customers - all without a website.

Start your free trial now and save 50% with my link.

#2 Send emails as a real person, not a robot. Connect with the people who cheer for you.

#3 Tell fascinating stories because people enjoy them. Your dog or kid did something funny? Share it. You had a hard time? Let people resonate with you. Inspire your people.

#4 Have a clear CTA (Call to Action) for each of your emails.

#5 Send out only helpful or inspiring content.

There you have it.

It’s your time to knock your customers socks off with gorgeous, inspiring email campaigns.

Start your free Flodesk trial now and save 50% with my link.